Case study · 2026 World Baseball Classic · March 5–17, 2026
13 days. 73.8M views.
The World Baseball Classic came to loanDepot park, and I made social-first videos for the ballpark's Instagram from first pitch to final out. Reactive, vertical, and out while the crowd was still loud.
Role Producer, shooter, editor
Platform Instagram · @loandepotpark
Client Miami Marlins / loanDepot park
Languages English & Spanish
The challenge
A global tournament, a packed building and an account of about 53,000 followers. On social, a big moment is worth most in the first minutes after it happens. Be late and someone else's clip gets the views.
The approach
- Reactive, vertical, platform-native edits, delivered while audience interest was highest.
- A fast-turn workflow built before the tournament: pre-built audio and sound effects plus colour-prep, so same-day edits went out without losing quality.
- Access and authenticity: players, the sideline and the fans in the stands, with interviews in English and Spanish.
The results
73,766,377
views on videos I personally produced, March 5–17, 2026.
28,141
follows generated by my videos
53K → 118K
account followers (approx.), an increase of about 65,000
123%
follower growth during the tournament
Every number counts only videos I produced in that window. Source: Instagram Insights for @loandepotpark.
The four standouts
More from the tournament
2023: the first one
I covered the 2023 World Baseball Classic at loanDepot park too: 15 games across 11 days.